SMK Grab Hire.
A website that finally got the phones ringing.
How SMK Grab Hire went from invisible online to one of the most visible grab hire businesses in Nottingham.
Their goal.
SMK Grab Hire had built a solid reputation across Nottingham and the East Midlands since 2019. Reliable, straight talking and trusted by builders, landscapers and homeowners alike, the service was excellent. The website was not. Slow, difficult to navigate and virtually unusable on mobile, it was actively costing the business enquiries every single week.
The goal was simple: be easier to find, easier to trust and easier to contact.
Our approach.
We rebuilt the website from the ground up with a clear commercial focus. Fast, mobile optimised and structured around the way customers search for grab hire services locally, the new site was built to perform on Google from day one. The copy was written to be direct and reassuring, giving site visitors exactly what they needed to pick up the phone quickly and confidently.
Local SEO was built into every page, ensuring SMK would show up when and where it mattered most.
The results.
- Over 8,700 Google impressions generated
- 102 enquiries from the search term "grab hire Nottingham" alone
- Website traffic increased significantly within months of launch
- Business grew faster than at any previous point
- Expanded fleet, a growing team and a merger followed
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