How to redesign a website without losing SEO in 2026
By James Pointon, Founding Director of Higher Performance. You redesign a website without losing SEO by keeping everything Google already trusts about the old…
Category: Websites
Website Builders vs Bespoke Web Design: What Suffolk Businesses Need to Know in 2026
By James Pointon, Director at Higher Performance. Published July 2026. Website builders such as Wix, Squarespace and GoDaddy let a Suffolk business get online…
Web Design Ipswich: What to Look For, What to Avoid, and What It Should Cost in 2026
If you're thinking about a new website for your business in Ipswich? This guide covers what to look for in a web design agency,…
Why Your Website Traffic Has Dropped in 2026 (And What to Do About It)
Website traffic dropped in 2026? Google's AI Overviews are likely the cause. Learn why it's happening and how to adapt your strategy to recover…
Bury St Edmunds Web Design: Design vs Development Explained
Do you need a web designer, a web developer, or both? We break down the difference and help you avoid padded quotes.
What Should a Business Spend on Marketing in 2026?
Established businesses should spend 7-12% of revenue on marketing. For a £1m business, that's £70,000 to £120,000 per year. Most UK businesses spend 0.3%.
Is Your Website Costing You Customers?
81% of buyers research online before making a decision. If your website doesn't match the quality of what you deliver, you're losing opportunities before…
Does Website Speed Actually Affect Your Google Rankings?
Short answer: yes. And if you’re a business owner in Cambridge, Bury St Edmunds, or Ipswich wondering why your website isn’t showing up on…